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Innovation in texture will be a standout theme for 2020, but outside of the typical food areas.
We can expect to see new textures, combined with flavors, in snacking and dairy, in particular, but also in beverages and confectionery.
Plant-based and clean label trends will continue to thrive globally, as the demand for meat alternatives will further grow. Sugar reduction will also remain a priority, as consumers opt for healthier choices, to replicate the same texture that sugar brings, manufacturers will look for ingredients that offer new textures and appealing tastes.
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